Washington Wizards
The Washington Wizards needed a versatile, multi-season tagline that spoke to their team, their fans and most importantly, their community.
THE SETUP
THE TAGLINE
City Edition Jersey 2022
For this jersey, the team was looking for a campaign that answered the NBA’s theme of “Mixtape” and showcased their own history over the years.
City Edition Jersey 2023
For this jersey, the team reached deep into D.C.’s history and drew inspiration from the boundary stones that created the perimeter for the original District and the brilliant man behind them, Benjamin Banneker.
