M Social Hotel NYC
Before M Social Hotel could launch in Times Square, they needed to figure out who they wanted to be.
This brand needed to reflect the vibrant energy of it’s surroundings. From starting with a positioning statement to developing a full set of brand guidelines to rolling out creative featuring it’s unique persona “-M.”, we created not just a brand, but an entire experience.
BRAND POSITIONING
Times Square is the heartbeat of New York. It exudes a palpable energy. It possesses a perennial vibrancy. It makes you feel like you’re a part of something larger than life—because you are. You’re at the crossroads of the world, where every step leads you to cross paths with someone or something new. Like Times Square, M Social New York builds on the buzz of diverse interactions. It’s proud to be a place where real people can connect and contribute to each other’s stories. It’s the place where the go-getters get together. Where you can come as you are. Where you’ll never have the same experience twice. M Social New York is the destination for people in the know, who live in the now.
BRAND GUIDELINES
DIGITAL
ON-SITE
Elevator signage
Lobby signage
SOCIAL GUIDELINES & EXECUTION
