Brand Refresh
Kwikset Locks was looking to shift their brand into the technology space while also keeping the focus on what happens inside a home.
We introduced a new manifesto, tagline, photography approach and digital launch.
We engaged with their style and technology and durability audiences through working with the husband and wife, designer and contractor team, Hatch Works, out of Austin, TX. Throughout a 3 day shoot, we captured enough content to tell several stories that we broke out into 2 minute long form videos as well as 30 second and 15 second preroll videos that would also live on social.
Hunter Road Homes
After the success of the launch, we immediately started planning for our next iteration of the campaign for year two. For this, I chose Martha and Alex of Hunter Road Homes, another husband and wife, designer and contractor business who were based out of Chicago.
Bring Traffic Home
A web portal was created as a destination for the collaboration between Hunter Road Homes and Kwikset. Digital banners and social content drove traffic to the page for customers to learn more about Kwikset locks. My team developed all creative content for the campaign.
