Cleaning Association

Good Clean Fun.

A national cleaning association was looking for a campaign that would make their message of killing germs in the workplace go…viral. These just happened to a little too dirty.

CONCEPT WRITE UP

Listen, it’s no secret that we’ve all been under a lot of stress over the past year or so. And it’s only natural to rely on a dependable way release some of the tension.

And we fully support it.

In fact, most of the country’s leading experts say that doing it for just a few minutes a day has tons of health benefits. Studies have shown that employers who do it regularly have happier, more productive employees. Companies who make it a priority experience higher profit margins. Schools that encourage it have higher attendance records. Plus, it just makes you feel good.

CONCEPT WRITE UP

Some things are meant to be dirty. Heck, some things are actually better with a little grit. But it’s the things that appear clean that can do the most damage. And unfortunately, it’s usually the things you trust to be safe, like the office coffee pot or the breakroom refrigerator that are host to some of the most harmful, illness causing bacteria.

Cleaning Association

Good Clean Fun.

CONCEPT WRITE UP

Listen, it’s no secret that we’ve all been under a lot of stress over the past year or so. And it’s only natural to rely on a dependable way release some of the tension.

And we fully support it.

CONCEPT WRITE UP

So, how do we raise awareness and spark change?

We fight bad dirty with good dirty.

Cleaning Association

Good Clean Fun.

CONCEPT WRITE UP

Listen, it’s no secret that we’ve all been under a lot of stress over the past year or so. And it’s only natural to rely on a dependable way release some of the tension.

And we fully support it.

CONCEPT WRITE UP

So, how do we raise awareness and spark change?

We fight bad dirty with good dirty.

Product Campaign

Brand Campaign